Oh and don’t be fooled by this article appearing in a mainstream website, the author Jeff Beer – real name – comes from a background in snowboarding. But in a program like this, everyone feels better about it.”Īnd if that isn’t for you maybe sign up for their subscription program to shred Baldface, the most iconic snowboard experience in world. We’ve really struggled for 10 years, some good years, some bad, again that seasonal business can be very tough. We can sell more boards than we can make right now. We have no retailers and no distributors-we do it all direct, so if we want to make something, we make it, and we market it. “We’re not even playing in the seasonal world anymore. “Think about a seasonal business, where you’re betting your business on three to four months of sales, but now with more predictable monthly revenues, we’re super flexible,” says Lee. For the first time in the brand’s history, they’ve sold out of boards. Financially, it helps Signal avoid many of the pitfalls of a seasonal business-trying to predict production and revenues-and serving up more stability. While just a couple of months old, Lee says the new platform has already transformed the company. Now, a small, independent American snowboard brand is bringing the monthly subscription model to the mountains.” ” may be a tad overused at this point, but perhaps there is no better indication of how the subscription service model has taken off than the fact we could have put any number of platform names in that headline-Spotify, Dollar Shave Club, Birchbox, Frank+Oak-that cover your needs from coffee to fashion to face cream. Could Dave Lee become the next Silicon Valley billionaire? Let’s hope so. It sounds crazy, but it’s been taking off. That was fine and great and founder/ex-pro Dave Lee is the man, but you can’t sell one-off boards and a company gotta make that money.Įnter their snowboard subscription program.

Snowboards that also surf, Jack Daniels barrel boards, etc. Signal snowboards has best been known over the last few seasons for their Every Third Thursday viral videos that use their factory to create wild snowboard collabs.

Dave lee signal snowboards